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About Us

Intentionally PRETTY is a 501 c3 organization and serves as the non-profit leg of My TRUE Beauty LLC. Intentionally PRETTY was officially formed in 2020 during the height of the pandemic to carry on the philanthropic works that My TRUE Beauty began in 2017. We are pleased to continue to help individuals succeed in alternative careers, provide support to cancer survivors, and improve financial literacy in underserved communities. We are excited to now expand our reach in improving overall wellness in our communities.

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About Us

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The mission of Intentionally P.R.E.T.T.Y. is to help individuals in underserved areas achieve mental, physical, and economic wellness. Our goal is to assist you in becoming happy, healthy and whole in mind, body and spirit.



Beating Cancer Beautifully

This program is designed to help survivors affected by cancer treatment, feel like themselves again through beauty workshops, makeover events, and bonding activities. In addition, we partner with organizations on the front lines of the cancer fight to provide education, financial support and preventative services.


Intentionally PRETTY Retreat

This retreat focuses on the total empowerment of women from the inside out. Participants will
walk away better spiritually, mentally, emotionally, and physically. This will be an intensive weekend retreat for women serious about becoming their best selves and reaching their goals. The retreat will feature workshops on developing a positive self-attitude, manifesting, fitness, health, and beauty.


Fearless, Focused, & Fierce for the New Year

Fearless, Focused and Fierce in partnership with Connected Sphere is an empowerment meeting of likeminded businesswomen to prepare for the new year.  The participants will participate in a day of sharing and planning their visions for the new year and sharing their knowledge with aspiring entrepreneurs.


Living Your Dreams/Alternative Careers

This program focuses on careers not taught through a traditional college education. Workshops are held to expose and train individuals in careers in the entertainment, culinary, jewelry, and cosmetic industries. Additional programs will be added.

Women Who Run

Celebration of Fitness

The celebration of fitness is a series of pop-up fitness classes.  Classes are led by some of the leading skilled, entertaining, and enthusiastic fitness instructors in Atlanta.  Classes include a live DJ when applicable

Meet The Board



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International Business Owner

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Product Manager & Strategic Initiatives


Adrienne S. Alexander

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Akia Uwanda McDaniel 

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Business Consultant,


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